Need a Jolt of Innovation in Your Company? Just do a Rube Goldberg
The famed design firm, IDEO, has recently released a video of their Incredible Ideo Global Chain Reaction Experience. As a means to show their engineering prowess (as this often gets overshadowed by their well-regarded product design work), IDEO created this experience as an internal exercise in both right-brained and left-brained thinking. I think it worked well. What do you think?
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